I bring products to life with craft and clear-thinking.
I sit between visual design and product management, focusing on building new products and fixing big problems in existing ones. I turn messy ideas into usable products—bridge design and tech, cut the jargon, and make every detail work for users, teams, and the business.
Open to freelance opportunities—let’s talk.
Tiny fraction of my work
Web, App & Platform
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Design Approach
More than a Toolkit A Design System is a Mindset that Shapes Meaningful Design
I built and led design systems that kept teams aligned—helping us ship faster, scale smarter, and stay out of the one‑off trap.
Role
Design System Owner and Contributor
Tools
Figma, Claude Code
Deliverables
Design library
Component guidelines
Design tokens
Web
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Why Not Fitness
The Brief Was Wrong Rebuilding It Into a Booking System that Runs Without the Owner
I designed and shipped a revenue‑generating booking system for a growing gym—automating manual work, eliminating conflicts, and freeing staff to focus on members.
Role
Product Designer & Product Owner—led strategy, design, rollout
Team
Me
1 Project Manager
1 Engineer
Stakeholders: owner + trainers
Impact
Booking coordination dropped to zero after launch
All five freelancers completed onboarding and made their first booking without assistance
Owner no longer needs a spreadsheet or WhatsApp to manage room availability
App
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OmniTrade
From Overwhelming to Onboarding Building Trust in Crypto’s First-Time Experience
Crypto loses first‑time users fast. I designed a beginner‑friendly flow that balances speed, compliance, and complexity—guiding people from sign‑up to KYC with clarity.
Role
Product Designer & Product Owner
Team
Me
Results
End‑to‑end onboarding from registration to KYC
Flows tuned for clarity and confidence
Speed‑to‑market strategy aligned to constraints
Integrated third‑party solutions for rapid scale
Other projects I worked on
Past Portfolio Website open_in_new
How I got here
Where it all started
Books—novels, comics, even dictionaries—sparked my love for design and showed me how layout turns complexity into clarity.
From curiosity to career
Curiosity led me to economics and finance, where I learned how people decide. I wanted to create understanding, not just analyze it.
Learning by doing
I began in project management, taught myself design, and saw how visuals help people grasp ideas and act with confidence.
Building teams, building tools
I built a digital team from scratch, mentored designers, and shipped tools that simplified real workflows. That’s when I realized great design gives people agency—not just aesthetics.
My mission
I build products that help people create value autonomously. I remove friction—whether in interfaces or team systems—so people can focus on what matters.
TL;DR: I build clarity from complexity—so people can work, decide, and create on their own.
Expertise
Turn fuzzy requirements into actionable prototypes
Building design systems people actually use
Make complex things feel obvious—for users and teams
Bridge business, tech, and design—minus the drama
Work experiences
Product Design Lead, MindGym, 2024-Current
Design Director, Mosaic Digital Group, 2021-2024
Digital Design Director, Sedgwick Richardson, 2018-2021
Sr. Designer, Sedgwick Richardson, 2011-2018
UX/UI Designer, Rock Solid Digital, 2015-2017
Graphic Designer, Lloyd Northover, 2008-2011
My blog
I break down my design process here—wins, misses, and the learning that sticks. You’ll also get the human side: my life, interests, and the ideas I’m chewing on. For the full picture, follow along: @ericwkw
My other identities
🤖
Techie
My idea of fun? Prototyping with Google AI Studio, Gemini CLI, Cursor, and Claude; mining NotebookLM for patterns; and wrangling ChatGPTs for visuals. PRDs, code, data experiments—I’m in my element when I’m building and breaking to learn.
AI‑powered financial simulator: A Gemini‑backed tool I built to pressure‑test SaaS models—pricing, churn, growth—giving the team clearer, faster reads on the numbers.
⚽️
Footballer
Defensive mid—read the play, win the ball, thread the pass. Alumni games and Saturday friendlies, I love the grind.
I vibe-coded an app PitchPerfect Stats to log matches, visualize performance, and spot trends over the season for my Saturday friendlies teams.
🎧
Podcast learner
From Freakonomics to Lenny’s podcast, I treat podcasts as portable masterclasses—language hacks, growth strategy, and the ideas that stick.
🎬
Film thinker
Bold storytelling and craft: debating Fight Club’s anti‑consumerism and Arrival’s linguistics, from art‑house teen years to unpacking Parasite and Amélie with my wife.
📚
Reader
From 1984 and Chinese epics to Freakonomics, Black Swan, and Poor Charlie’s Almanack—I chase sharp insights and annotate relentlessly.
🥁
Music explorer
Radiohead, Ryuichi Sakamoto, Kraftwerk, Toe—playlists from trip‑hop to math‑rock. I even built a drum-sequencer; give it a spin.
I built ChordLab to learn how chords interact and appreciate songs more.
🐈
Animation enthusiast
I’m captivated by animation’s fusion of art and story—from Spider‑Verse’s kinetic visuals to Cowboy Bebop’s noir, Evangelion’s biblical introspection, and Violet Evergarden’s tear‑jerkers.
True stories
Want to solve real problems and ship what works?
If you value clear thinking over noise, let’s talk.
Open to freelance opportunities—let’s talk.